Agentic commerce
Your next customers are asking ChatGPT, Perplexity and Google before they search. Soon, agents will compare and buy on their behalf. We get your brand found, understood and recommended in that world.
If an AI engine can't describe your brand accurately, it can't recommend you. Most brands have never checked.
Why this belongs in a growth strategyWhat's changing
Discovery used to start with a search box. Now it starts with a question to an AI, and the answer names three brands. Being one of them is the new first page.
Customers ask before they search
"What's the best natural sleep aid for a toddler?" gets an answer, not a list of links. The brands named in that answer get the visit.
Engines describe you whether you like it or not
AI engines already have an opinion about your brand, built from whatever they could find. It's often out of date, incomplete or simply wrong.
Agents will act, not just answer
The next step is an assistant that compares, builds the basket and buys. Stores that are clear to a machine will win those purchases. Stores that aren't won't be in the running.
What we do about it
Three layers, from being found today to being ready for what's coming. Each one is part of the growth partnership, not a bolt-on.
AI discoverability
How each engine describes and ranks you today, for the questions your customers actually ask. What they've got right, what they've got wrong, and what earns you a place in the answer.
A store machines can read
Product information, policies, reviews and brand story made clear and consistent for an engine, not just a person. The same clarity that helps a customer decide helps an AI recommend.
Ready for agents
When assistants start buying on behalf of customers, they'll favour stores that are simple to compare and simple to transact with. We prepare you for that before it's urgent.
Where it fits
AI discoverability is one of the four lenses in every audit, and a standing part of every growth partnership. It's also available on its own for brands that only need this piece.
- In the auditWhich engines name you, for what, and the changes that would earn you a place in the answer.
- In the partnershipKept current as engines change, alongside the conversion and roadmap work.
- On its ownFor brands with growth handled elsewhere who need to be found and recommended by AI.
Let's work together
Tell us about the brand and what your customers ask when they're looking for you. We'll check how AI engines see you today and come back with an honest view.
Agentic questions
What is agentic commerce?
Commerce where AI systems act on behalf of the customer: answering their question, comparing options, building a basket, sometimes completing the purchase. The customer's first contact with your brand is increasingly an AI, not your homepage.
Is this just SEO with a new name?
It shares a foundation, clear content and a well-structured store, but the goal is different. Search ranks pages. AI engines choose brands to name in an answer. We work on being chosen.
Do we need new technology?
Usually not. Most of the work is making what you already have clear, accurate and consistent enough for a machine to understand. Where a store does need something new, we'll say so plainly.
How does this fit with the rest of the growth work?
It's one of the four lenses in every audit and a standing part of every partnership. The clarity that helps an engine recommend you is the same clarity that helps a customer decide.