Find out where your growth is leaking
A deep look at your customers, your store and how the world finds you. An understanding of why people hesitate to buy from you, and a roadmap of what to fix first, ranked by the value it brings.
Small changes in how a customer feels on your store create outsized changes in what they buy. The audit finds those moments.
Why every partnership starts hereWhere growth quietly leaks
Most stores lose revenue in moments nobody is measuring. A customer who was ready to buy and quietly changed their mind. A question the product page never answered. An AI engine that recommends a competitor because it has never heard of you.
Hesitation you can't see in a dashboard
Analytics show where people leave. They don't show why. We read the behaviour and the words behind the drop-off.
Questions the store never answers
Every unanswered doubt about fit, price, delivery or trust is a customer who leaves to check elsewhere and doesn't come back.
Being invisible where buying starts
More of your customers now ask an AI engine before they search. If it doesn't name you, you were never in the running.
Four ways of looking at one question
What stands between the people who find you and the people who buy from you. We look at it from every side, then bring it together.
Your customers
Why people buy from you, why they don't, and what they were really looking for when they found you.
- Buying motivations and the doubts that hold people back
- Where friction actually sits in the journey, and what it feels like
- The moments your brand gets remembered, or doesn't
The buying journey
Every step from landing to paying, seen through your customer's eyes rather than your team's.
- What the product page answers, and what it leaves hanging
- Surprises in the basket and at checkout that cost you the sale
- What happens after the first order, and whether there's a second
Solid foundations
Whether the numbers you run the business on can be trusted, and whether the store gets out of the customer's way.
- Are you measuring what you think you're measuring
- Speed and stability on the devices your customers actually use
- Anything quietly broken that nobody has noticed
AI discoverability
How ChatGPT, Perplexity and Google AI Overviews describe your brand today, and what to change so they recommend you.
- Which engines name you, and for which questions
- What they've understood about you, and what they've got wrong
- The changes that earn you a place in the answer
What you walk away with
Clarity on your customer, and a plan you can act on. The value is in knowing what to do first and why, not in the size of the document.
- A clear picture of why customers hesitateGrounded in their behaviour and their own words, not in best practice.
- The opportunities, ranked by valueWhat each one could be worth to your brand and how hard it is to do, so the order is obvious.
- Quick wins to act on straight awayChanges worth making now, before anything bigger starts.
- A roadmap for the next phase of growthWritten so your team can run it, or so we can run it together.
The roadmap is yours either way
Once we've understood your customer and ranked what matters, you'll have a clear plan of what to do next and what it's worth. What happens after is your call.
Let's work together
Tell us about the brand. We'll come back with an honest view on whether an audit is the right first step, and what we'd expect it to uncover.
Audit questions
Is this a conversion audit?
Conversion is part of it, not the whole of it. We look at why your customers hesitate, how they buy, whether your foundations hold up and how AI engines see you. Conversion is one of the levers that comes out of that.
What do you need from us?
Access to your store and analytics, a short kickoff conversation, and one person who can answer questions along the way. That's it. We do the rest.
How much does the audit cost?
The audit is priced on the scope and complexity of your store and funnel. Get in touch and we'll come back with a clear quote. If we go on to work together, the audit investment is credited toward the partnership.
What happens once the audit finishes?
You'll have a roadmap ranked by value. Some brands run it with their own team. Most stay on and we work through it together as their growth partner. Either is a good outcome.
Can our internal team act on it?
Yes. Everything is written so a marketer or developer can act on it without us. If you'd rather we did, that's what the partnership is for.
What if we've already had an agency look at the store?
Good. We'll build on what they found rather than repeat it, and we'll tell you honestly where we'd have gone differently and why.
Do you audit stores that aren't on Shopify?
No. Shopify and Shopify Plus only. Going deep on one platform is the point.